Ted Merz, Founder, Principals Media

We close out our Summer Playlist this week with Ted Merz, Founder of Principles Media. David Greely sits down with Ted to discuss the growing imperative for business leaders to tell their story – and how technology is changing the nature of how we write our stories and what our readers value in them.

Ted’s Summer Playlist book pick:

• Outlive: The Science and Art of Longevity by Peter Attia, MD with Bill Gifford